Italo Cescon: Artigiano del vino

In 1957, about 30 km from Treviso, the history of our company came to life thanks to the intuition and courage of our beloved founder, Italo Cescon. From that moment, the passion for wine became the lifeblood that fueled our lives, us children - Gloria, Graziella and Domenico - together with our dear mother Chiara, custodians of the memories and secrets of a family that has made viticulture its mission. We are located in the production area of ​​the Piave DOC, between the Treviso hilly area and Friuli, with Montello to the north and the Venetian lagoon to the south, along the axis of the Piave river. This story actually begins a few years before 1957,   when Italo Cescon, having just returned from military service in 1954, decided to follow in the footsteps of his grandfather Domenico, undertaking the production of wine in the small "Enoteca Italo Cescon" winery. From the beginning, we have stood out for the exclusive sale of bottled wine, with handwritten straw paper labels and the characteristic Tralcetto, a symbol born from a spontaneous gesture, tying a knotty stick to the neck of the bottle. In 1967, after the flood of 1966, we moved to the current company headquarters in Roncadelle (Treviso), in order to expand logistics and production. The 70s saw our wines conquer European markets, from Rome to Milan, from Germany to Switzerland and France, thanks to our father's entrepreneurial vision.

The 80s marked the peak of our production, with the launch of the "La Cesura" line, which brought important international recognition thanks to wines such as Raboso DOC Piave and Manzoni Bianco 6.0.13.

In the 90s, we of the third generation Gloria, Graziella and Domenico, continued the legacy of our family with enthusiasm and innovation. We renewed the Italo Cescon brand in 2006, maintaining its historicity but adapting it to the needs of modern consumers. In 2008, we planted the first cuttings of Incrocio Manzoni 6.0.13 in the new Fagarè estate, a few kilometers from Treviso, constantly investing in new vineyards, research and experimentation. For us, making wine is not just a job, it is our vocation. We feel called to share what we have created because together we have given a voice to our greatest passion. In our wines we find the full expression of the flavors of our land which reveal the life of a project carried out with love and dedication. The link between land and vineyard is the first step in giving a wine its own character. Protecting the vineyard and the land on which it rests is our duty. If on the vine the bunches have everything necessary to ripen, in the cellar they find the space to evolve their maximum personality, thanks to special processes and time. As Italo Cescon said, "Every wine has a secret soul. You will search for it with effort and you will only reveal it with love".

It is the union of the individual parts that creates something greater. Starting from this assumption we have refined each step over the years to get ever closer to the best result. The grape is our starting point, the attention to detail that makes the flavor of each of our wines unique. We look after our organic vineyards respecting their natural cycles and in an eco-sustainable way. Biodiversity is the true richness of our land, and it is precisely thanks to this balance and the mutual relationships of these plant species that we are able to obtain genuine products. To enrich the soil of our lands we use the ancient green manure technique, an effective and natural method to amplify the fertility of the vineyard. This method studied and refined over the course of our experience represents us and our cellar, we have defined our path, personal and unique, like our wines.

Today the Italo Cescon winery has 120 hectares of vineyards: 80 hectares in the south-eastern Veneto (of which approximately 20 hectares are owned), 15 hectares in Friuli Venezia Giulia and 15 hectares on the hills of Valdobbiadene.

Image courtesy of: CHRISTIAN BAZZO | Studio ADV & Commercial photographer